December 2025
Fulham enters the final month of 2025 at a compelling juncture. Long established as one of West London's most desirable addresses, this Thames-side neighbourhood is now at the centre of transformative investment—from the completion of Craven Cottage's striking Riverside Stand to the recent approval of the £10 billion Earls Court regeneration. For buyers and sellers alike, understanding these dynamics is essential.
The Current Landscape
Fulham continues to command premium prices, reflecting its enduring appeal to families, professionals, and investors. Across the SW6 postcode, the average property price now sits at approximately £977,000, with flats achieving around £679,000 and the borough's signature Victorian terraced houses commanding an average of £1.75 million. Detached properties, rare in this part of London, have achieved upwards of £3 million.
Price growth across SW6 has been modest over the past year, with values rising 0.6% in nominal terms—though this translates to a decline of approximately 3.2% when adjusted for inflation. Parsons Green (SW6 7), one of Fulham's most sought-after villages, has seen prices remain broadly flat year-on-year. Fulham Broadway (SW6 1) has followed a similar pattern.
These figures tell only part of the story, however. The borough has navigated a challenging period, with asking prices down approximately 2.5% over the past six months and properties taking an average of 15 weeks to sell. For sellers, realistic pricing from the outset remains essential in a market where stock levels are elevated and buyers have choice.
A Borough in Transformation
Two major developments are reshaping Fulham's future and, we believe, underpin a compelling investment case.
Craven Cottage's Riverside Stand
In May 2025, Fulham FC officially completed its long-awaited Riverside Stand—a statement of ambition that extends well beyond football. This seven-storey structure, designed by Populous, includes a rooftop swimming pool, boutique hotel, spa, conference facilities, and riverfront restaurants, all accessible year-round. A new riverside walkway now passes through the stadium concourse, opening the Thames Path to public access on non-match days.
The investment, reported at over £100 million, signals confidence in the area's continued desirability. With capacity increased to nearly 30,000 and the club performing strongly in the Premier League, the stadium has become a genuine destination—enhancing Fulham's appeal for residents who value both community and convenience.
The Earls Court Regeneration
Perhaps more significant is the recent approval of the Earls Court masterplan. Just last week, Hammersmith & Fulham Council voted unanimously to approve plans for this 44-acre site—the largest regeneration zone in Central London—which will deliver approximately 4,000 new homes, 12,000 jobs, and 20 acres of public realm and green space.
The £10 billion scheme, brought forward by a joint venture between Delancey, APG, and Transport for London, will transform what has been dormant brownfield land since the exhibition centre's demolition in 2015. First completions are expected around 2030, with the development anticipated to become a vibrant new West London district offering homes, offices, cultural venues, retail, and a 4.5-acre urban park.
For existing Fulham property owners, this investment represents a substantial uplift in local amenity and connectivity. For prospective buyers, the window before construction truly accelerates may represent opportunity.
Neighbourhood by Neighbourhood
Fulham's appeal lies in its diversity. Parsons Green and Eel Brook Common offer village charm, leafy streets, and proximity to outstanding schools—commanding premium prices and attracting families relocating from neighbouring Chelsea. The Hurlingham area, with its proximity to the exclusive Hurlingham Club, appeals to those seeking space and tranquillity.
Fulham Broadway provides convenience and connectivity, with District Line access and the amenities of the shopping centre on the doorstep. The riverside developments at Imperial Wharf and Chelsea Creek attract young professionals and investors drawn to modern apartments with concierge services and Thames views. Meanwhile, Sands End continues its evolution, benefiting from proximity to both Battersea Park and the regeneration activity at Nine Elms.
Prime properties in SW6 continue to sell more quickly than the Greater London average—87 days versus 100 days—reflecting sustained demand for quality stock in this well-connected location. The price differential with neighbouring Chelsea (where prices average £779 per square foot more) positions Fulham as relative value for those seeking the character and connectivity of prime West London.
The Rental Market
Fulham's rental market remains exceptionally strong. The average monthly rent across Hammersmith and Fulham has risen to £2,731—a 4.3% increase year-on-year—with one-bedroom flats typically commanding £1,800 or more and larger family homes achieving upwards of £4,000 per month.
Demand from young professionals, international tenants, and families continues to outpace supply. Low vacancy rates and high-quality tenant profiles make the area attractive to investors, whilst ongoing regeneration and infrastructure improvements support expectations of continued rental growth.
Post-Budget Outlook
The Autumn Budget on 26th November brought a measure of clarity to a market that had paused for breath. Higher-value transactions, in particular, had softened as buyers awaited the Chancellor's announcements. With the Budget now behind us, we anticipate renewed activity as buyers and sellers adjust to the new policy landscape.
The interest rate outlook provides further encouragement. The Bank of England is widely expected to reduce the base rate from 4% to 3.75% at its December meeting, with markets pricing in a 90% probability of a cut. Mortgage rates have already improved, with two-year fixes available at around 4.25% and some deals now below 4%.
Our View
Fulham offers a rare combination: period character, riverside setting, outstanding schools, and connectivity that places the West End and City within easy reach. The Earls Court regeneration, once complete, will add a new dimension to the borough—bringing cultural venues, green space, and employment to its doorstep.
For buyers, the current market presents opportunity. Stock levels are elevated, pricing has moderated, and motivated sellers are open to negotiation. With mortgage affordability improving and major investment underway, Fulham is well positioned for the medium term.
For sellers, success depends on pricing realistically and presenting properties to the highest standard. The best homes, correctly priced, continue to attract strong interest—particularly family houses with gardens and period features.
Whether you are considering buying, selling, or seeking guidance on the current market, we would be delighted to discuss your requirements. Our discreet, bespoke approach ensures that every client benefits from our extensive network and deep knowledge of this exceptional corner of London.
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To arrange a confidential consultation, please contact the team at CB Williams Property.
CB Williams Property offers a discreet and bespoke search and acquisition service across London's most desirable neighbourhoods. With over 20 years of experience, we source the finest properties both on and off market, working to secure the best terms for our clients.